By Aarti Gill, Co-Founder, FitCircle
Robust physical health and mental well-being are the basis to live life to its fullest extent. However, busy lifestyles, hectic work schedules, lack of any physical activity, processed foods, sedentary work environments and other such factors leaves one with diminutive time to concentrate on health and work-life balance. With global health spending on the rise, the world is shifting focus towards technology for their health and fitness woes.
With advances in technology, newer avenues and developments are blooming in the health sector. As per a study, the wellness market is three times that of pharmaceutical market. The increase of available health data and the growing adoption of health-related apps are owed largely to the development of increasingly wearable, portable, and non-invasive devices and their sensors that can effectively measure and transmit biometric data.
However, there is more to it! Here are the top three tech trends that will define the future of health and fitness industry
Chat Based Health Solutions: The ability to access experts on the go, on chat at no or little cost, seek guidance from them and make quick decisions regarding the products that will help you in living a healthy life is very powerful. There are companies like HealthTap, Lybrate and FitCircle that are using messaging as a base platform to connect with users.
Motivation Engine: Who doesn’t want to live a healthy life? However, it’s easier said than done. In this super busy environment, how do you stay motivated. Globally, this is an unsolved problem. The private social chat groups on Whatsapp have emerged as clear winners for keeping the community engaged. However, the digital ecosystem seems to be broken with little way to incentivize the leaders and motivators.
Artificial Intelligence: The world of Bots: The health industry and its customers only stand to benefit as healthcare apps become more intelligent understanding users, providing them guidance and support ecosystem.
For the numerous benefits of leading a healthy and active lifestyle, increasing number of people are searching for time and cost effective options to take care of the health and well-being of them and their families. Technological applications and tools are a modern and remarkable approach in this direction.