The marketing industry is growing, witnessing vast changes and new trends arising at each and every minute. The cluttered, competitive, commoditizing marketplace today is demanding strong marketing strategies and ideas that could gain customer attention and confidence easily. The competition between brands is also increasing the importance of marketing. With the mushrooming of startups, these startups are trying hard to compete with already established giants. Also, the young entrepreneurs with innovative ideas have started using technology and social media platforms to communicate with the customers easily.
The evolution of the digital world provided a diversity of channels and multiplied the platforms. And these channels became the new platforms for marketing. This has lead to the rise of experts in different platforms like Social Media, PPC, SEO and content geeks. This massive expansion has pushed the job of digital marketing consultants into a highly sophisticated and complex level of functionality and profession. Soon, consulting capabilities arose in different categories based on the marketing channels, automation software, and technology.
A digital marketing consultant has to get updated with new technologies and trends every day. It is difficult to find a 360 degree digital marketing consultant. Instead, we could find experts on different segments. Companies sometimes require a third eye perspective to review the marketing strategy and campaign performance, especially in the case of small businesses or startups who cannot afford a fulltime marketing professional.
Consultants Review in this issue presents a list of ‘10 Most Promising Marketing Consultants - 2022’ who have leveraged their extensive industry expertise and experience in bringing innovative services to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding & competitive market and their ability to sustain themselves and emerge as top contestants through their reliable services.